"Popular dancehall trio, Voicemail has sharply criticised the management of local artistes and called for greater education and professionalism in the area of marketing of the music, especially on the international scene."
This artist recognizes the lack of proper management which is not only lacking in dancehall music but also many other Caribbean genres.
"Education is the most important thing in the music business. From my perspective, dancehall is one of the most popular music worldwide. But the thing about it, we have very talented artistes but the people dem behind the scene most of them not up to scratch with what is happening," said Voicemail's O'Neil Edwards.
Education is power, and managers should be utilizing all forms of marketing including online methods.
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