10,000

Last week we had our 10,000th unique visitor to the site after 7 months in operation. Yeah I know that's not much compared to where we want to go, but I know many other e-commerce sites who haven't had that many in this space of time.

Thanks to all our supporters.

Where Are You Going?

I was reading Guy Kawasaki's excellent book, The Art of The Start, and noted a powerful lesson/story which every musician can benefit from. It goes like this:

Albert Einstein was on a train and couldn't find his ticket after searching his pockets or bags. The conductor approached him and said something to the effect of "Dr. Einstein, everyone knows who you are. We know that Princeton(the school he worked for) can afford to buy you another train ticket."

Einstein replied, "I'm not worried about the money. I need to find the ticket to figure out where I'm going."

Like Einstein, you should not worry about the money before knowing where you are going, i.e, who your music is for and what is your direction. Everything from your lyrics, melodies, progressions, and beats should reflect that audience your music will touch.

If you can figure out where you are going, the money will follow.

John Legend: Success Without Radio

I couldn't believe this post that John Legend sold 1.7 million copies of his last album, in the US alone, without having a single that gets major radio airplay.

Just goes to show that times are changing and radio is becoming less important than it once was.

From the Wall Street Journal, Kurt Hanson's "Radio And Internet Newsletter." says:

"A growing number of musicians are marketing singles and sometimes turning them into hits without the support of radio, at least initially. Radio still matters -- a recent report by Mercury Radio Research, a company that studies the industry, found that the medium is still the primary way people discover new music. But other methods are making inroads ... Panic! At the Disco, a Nevada rock band, got an early push from Purevolume, a music fan site, and the social networking site MySpace."

So don't underestimate the power of online advertising.

WCMF Traffic Increase

Last weekend we experienced a good bump in traffic and sales, probably due to 1. the efforts of our self titled marketing expert who got us into a couple of newspapers. 2. The World Creole Music Festival in Dominica got a lot of people back to the island and could of had an impact on our visitor and sales numbers.

If you have any songs with us check your stats because most likely you have some extra sales from this past weekend.